UPDATE 2-JC Penney sales plunge as shoppers spurn price strategy
Posted on November 09, 2012 at 09:11 AM EST
Nov 9 (Reuters) - J.C. Penney Co Inc on Friday reported a sharper-than-expected decline in quarterly sales at stores open at least a year, with results getting progressively worse under CEO Ron Johnson's attempt to radically transform the department store chain.
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