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Early Promotions Drive Record Online Sales for Thanksgiving, Fuels Black Friday Retail Surge, Reports IBM
1888PressRelease - Full Feed
Posted on November 26, 2012 at 09:06 AM EST
According to IBM, US shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day. This increase set the stage for 20.7 percent growth on Black Friday.
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International Business Machines Corp.
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