Target Corp. (NYSE: TGT) today announced plans to price match top online retailers year-round, including Amazon.com, Walmart.com, BestBuy.com and Toysrus.com (including Babiesrus.com). Target stores will also price match items found on Target.com.

The new policy, which takes effect immediately, will combine Target’s previous price adjustment and competitor ad match policies into one simple, easy-to-use Price Match Policy that now includes select online retailers. If a guest buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.

“Guests can confidently shop at Target every day for the best value in retail,” said Gregg Steinhafel, Target Chairman, President and CEO. “We know that our guests often compare prices online. With our new Price Match Policy and the additional five percent savings guests receive when they use their REDcard, Target provides an unbeatable value.”

Target introduced its first price match policy, the Low Price Promise, in 2009 and began matching select online competitors for the first time this holiday season.

Price match may be requested at Target’s Guest Services prior to a purchase with proof of current price or by bringing the original Target receipt and proof of current price.

For more information about price match at Target, visit Target.com/pricematch.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.

For more information, visit Target.com/Pressroom.