After years of scandal and shame, can the banking industry overhaul its public image and become known for its highly principled behavior as well as its quest for high profits? It's the quest on which Antony Jenkins, the new CEO of Barclays. He has promised to switch Barclays from a bank whose ethos has revolved around profit maximization to one where success is measured through the more amorphous metrics of "respect," "integrity" and "service," The Fiscal Times reports.