| Southwest Airlines Co. | (NY: LUV) |
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May 23, 2013
Southwest Airlines (NYSE:LUV) is the largest domestic carrier by total passengers, carrying over 110 million passengers over 1 million flights. [1]
A key component of the Southwest business strategy is its low cost structure, which is designed to allow it to profitably charge low fares.[2] The company has lower unit costs, on average, than most major carriers. LUV's low cost structure is currently facilitated its reliance upon a single aircraft type, its operationally efficient point-to-point route structure, and its highly productive Employees. The use of a single aircraft type, the Boeing 737, enables Southwest to simplify scheduling, maintenance, flight operations, and training activities. The company has been profitable since 1972, an unprecedented record in the industry..[2]
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