Business Summary
Baidu, Inc. engages in the provision of internet search and online marketing solutions. The firm’s products and services include Baidu App, Baidu Search, Baidu Feed, Haokan, Quanmin, Baidu Post Bar, Baidu Knows, Baidu Encyclopedia, Baidu Input Method Editor or Baidu IME and Overseas Products. It operates through the following segments: Baidu Core and iQIYI. The Baidu Core segment provides search-based, feed-based, and other online marketing services. The iQiyi segment is an online entertainment service provider, which offers original, professionally produced and partner-generated content on its platform. The company was founded by Yanhong Li and Xu Yong on January 18, 2000 and is headquartered in Beijing, China.
Company Officers
Mr. Yan Hong Li
Dr. Rong Luo
Dr. Hai Feng Wang
Chairman & Chief Executive Officer
Chief Financial Officer
Chief Technology Officer
Ms. Shan Shan Cui
Mr. Ji An Ding
Mr. Jixun Foo
Ms. Ran Xu
Ms. Ran Xu
Mr. Brent Callinicos
Mr. Brent Callinicos
Mr. Yuan Qing Yang
Mr. Yuan Qing Yang
Mr. Yan Hong Li
Mr. Ji Xun Foo
Mr. Ji Xun Foo
Mr. Ji An Ding
Senior VP-Human Resources & Administration
Independent Director
Board Member
Independent Director
Independent Director
Independent Director
Independent Director
Independent Director
Independent Director
Chairman & Chief Executive Officer
Independent Director
Independent Director
Independent Director
Revenue, Returns and Ratios
Total Revenue - TTM
Ratios
Revenue Summary - TTM
Return on Equity vs. Return on Assets